We’re All Monsters Before Coffee

Client: Fresh Roasted Coffee
My role: Creative Direction, Illustrator, Campaign Direction
Software: Adobe Illustrator
Overview
One of my roles at Fresh Roasted Coffee is collaborating with the Social Media team to help them create engaging content. While brainstorming with the team for the Halloween 2024 social media campaign, I pitched an idea called “We’re All Monsters Before Coffee” which starred classic Halloween characters consuming coffee in a reel. I produced the illustrations and an app called Endless Paper was used to create the zoom effect.
The video can be viewed on Instagram here: