Marketing Email Writing Samples

Clients: Fresh Roasted Coffee, Positively Tea, Positively Botanicals

My role: Copywriter, Creative Direction

Software: Figma, Yotpo, Adobe Photoshop

Overview

I wrote and designed marketing email campaigns for Fresh Roasted Coffee, Positively Tea, and Positively Botanicals. The brand voice is humorous, but the company slogan “Coffee For Everybody” doesn’t allow for jokes at the expense of anyone. With this criteria in mind, I put my copywriting and joke writing skills to work to produce email and imagery that kept people on the mailing list engaged and laughing, ultimately increasing revenue from marketing emails by 27%.

Groundhog Day

When given a choice between an ordinary photograph of a rodent with situational clairvoyance related only to meteorology or instead creating a dramatic photo with movie poster style text, it isn’t even really a choice.

Solstice email

Halloween 2024 campaign

The email campaign for Halloween was multiple days long, and I was afforded a lot of creative freedom from both an imagery and writing standpoint. I chose to play with a horror motif and make jokes based on those tropes. These are some excerpts from that campaign.

That Big Football Game (You know which one I mean)

Technically you can’t say “Super Bowl” in marketing unless you find a particular joy in receiving cease and desist letters and lawsuits.